Fastest Laser Printer

wrong way

From some mornings, while I drive, I feel on a series of advertisements RadioDJ Subaru Treza . Advertise a car specifically designed for women (And, I confess, the words "raised guidance" draws me not a little). And their radio spots would be feminist or something.
So far I heard two. In one, the star of Gladiator is interrupted by a woman who dismisses it in a rather unpleasant and then uttered the famous phrase "at my signal, unleash hell." In the second, tell us that Mao and Garibaldi were women, because revolutionary leaders.
Boh. I do not know how they are made in TV (formerly the banner that shows the transformation of Mao in woman seems more promising), but these two radio commercials are horrendous.
would like to give a picture of a woman "to guide" (that is, the pay-off is "driving change"), but il risultato è maldestro, irritante e inefficace. Nel primo spot, la donna fa la figura della solita donnetta supponente e antipatica. Il secondo comunque si risolve in un elenco di nomi maschili, di cui si dice che erano donne: la furbata di tutto ciò non mi è comprensibile.
Insomma, gli spot radiofonici sembrano talmente forzati da essere controproducenti: anche se l'idea di un'auto progettata per una donna mi piace, solo per l'idiozia della campagna pubblicitaria non la prenderei neanche in considerazione.
Secondo me, c'erano modi più efficaci di pubblicizzare questa auto.
Se si voleva insistere sul concetto di guida femminile, sarebbe bastato puntare sulle donne che davvero sono state rivoluzionarie e condottiere: Elizabeth I, Cleopatra, Maria Theresa of Austria, Catherine of Russia. To cite just the first that come to mind.
If you wanted to talk about a product "women only", you could approach other objects that are only female-dominated, such as lipstick, high heels and false eyelashes if you wanted to emphasize the tampax or seduction, if pills and washing machine wanted to emphasize the practical aspect / revolutionary.
In truth, these are two ideas that came by chance in these 10 minutes that I wrote this post. I think that a communications company should be able to do better.